Why You Don’t Need An SEO Company
Businesses are spending small fortunes these days with SEO companies and consultants because they want to get on the first page of the search engines to attract visitors. They do this because they think that SEO is too complex and time consuming but it really isn’t. Read more to find out how you can easily do it yourself and save a lot of money.
These days everybody wants to get their web site on the first page of Google so that they can reap the benefits of the huge increases in visitors that are now searching online for products and services that they need. This has seen a huge demand for SEO companies and consultants that claim they can get your web site to the first page so that you can benefit from the visitors that you will receive.
SEO Is Not That Difficult
Most people believe that SEO (Search Engine Optimization) is far too difficult for them to tackle themselves and would sooner pay thousands a month to an expert to take care of it for them. They also believe that it is very time consuming and SEO companies and consultants will certainly tell their potential clients this. But this is not true. SEO is not that difficult to understand and you can do it yourself by outsourcing SEO tasks for a fraction of the cost of hiring SEO consultants.
Start With Keyword Research
The most important aspect of SEO is keyword research. You need to know what terms people are entering into the search engines to find what you are offering. This is something that a lot of business owners don’t do and as a result they never get any search engine visitors. The world’s biggest search engine, Google, has a free keyword research tool that you can use and it shows you the terms that are being used and the approximate monthly search volume for these keywords. There is absolutely no point in spending time and money on a keyword that has little or no search traffic.
After you have chosen your keywords then you need to know how much competition there is to rank high for these terms. The only thing you are really interested in here is the top ten places as being anywhere else is a waste of time. There is a free and easy to use tool called Traffic Travis which will complete this assessment easily and quickly for you.
Optimize Your Pages
You then need to optimize your pages for the keywords that you have chosen to target. Make sure that you use one keyword per page. So for example if you are a plumber in New York and you want to rank high for two keywords “New York plumbers” and “plumbers in New York” then you need to create two separate pages with content that contains these keywords. You must put your keywords in the title of your page and in the description.
Get Good Quality Links From Other Websites
Once your pages are optimized then you need to get some links from external sites. The search engines consider these links as votes for your site and will reward you with higher rankings the more that you have. There are many methods of getting links and some have more power than others. Link building is a time consuming task and you can outsource this cheaply. Link building is the most important part of SEO and you need to purchase these services regularly to climb up the rankings and to keep you there once you are at the top.
Always look for diversification in your link building. The more natural your links appear to be and the more diverse the sources the faster you will climb the search engines. At the end of the day this is what SEO consultants will do. They will optimize your pages and then get you a range of diverse back links so that your site ranks high in the search engines. The difference is that you could do this yourself for about one hundred dollars a month where they will charge you hundreds if not thousands a month.
You Can Do Your Own SEO
Make the smart move and learn the fundamentals of SEO. It isn’t difficult and you will save yourself a lot of money and stress.
Learn all you need to know about SEO by reading my free, easy to read guide called [Guide Name] by visiting [Link]. While you are there check out our affordable SEO packages.